Win at work without losing your health, family or yourself.

I help high-performing founders and leaders get clear on what actually matters and build their work and life around it. Not with more strategy. With Cut Through Clarity.

Take the Free Energy AuditExplore ways to work with me

★★★★★ 5-star Google reviews · Youngest Coca-Cola District Sales Manager of the Year · Nearly a decade building D-STILL · Co-host, SHFT Podcast

Dan Richards, leadership coach on the Gold Coast

You're successful on paper. So why does it feel like something's missing?

You've hit the goals. The business is growing. By every external measure, you should feel great.

But you're running on empty...giving your best energy to the business and the leftovers to the people who matter most. Your health keeps getting pushed down the list. And somewhere in the noise, you've lost sight of what you actually want.

This isn't a motivation problem. It's a clarity problem. And it's far more common than anyone admits.

Why I do this.

I spent a decade at Coca-Cola. At 25, I became the youngest District Sales Manager of the Year.

Then I spent nearly ten years building D-STILL. It took everything I had. My health and my family got what was left.

I closed the company.

Markie, Jett and I went to Bali to reconnect with what actually matters. That's where Cut Through Clarity was born.

I don't have it all figured out. I still get it wrong. The difference now is I can see it, and I know how to get back on track.

"He backed me in critical moments, challenged me to think bigger, and instilled a level of confidence that changed how I showed up as a leader." Ray G

Most coaching focuses on the business. I focus on the person building it.

Because when you're clear on who you are, what you want, and where your energy should go...everything else gets easier. Decisions sharpen. Execution strengthens. And you stop sacrificing the life you're building the business for.

That's the foundation of Cut Through Clarity.

The Cut Through Clarity System™

A personal operating system in six steps. Build your One-Page Clarity Plan and protect what matters most.

Core Drivers

Get clear on what actually drives you...personally and professionally so every decision is made with intention, not reaction.

Vision & Goals

Define where you're going. A three-year vision as your destination and a one-year goal as proof you're on track.

Must-Win Battles

Choose the few things you must win in the next 60–90 days...the focus areas that keep you moving toward your goals.

Energy Audit

Find out where your time and energy really go, then redesign your week around what fuels you instead of what drains you.

Keeping Your Cup Full

Protect the 3Fs...Family, Friends, and Fun. Because you can't pour from an empty cup, and your energy sets the tone for everyone around you.

Building Your Ideal Week

Design your week with intention. Personal commitments go in first; work fills in around them...not the other way around.

Six steps. One page. Total clarity.

Everything that matters...your drivers, your goals, your battles, your energy, your ideal week...captured on a single page you can actually live by.

Ways to work with Cut Through Clarity

From self-guided to fully supported. Choose how closely you want to work with me.

Cut Through Clarity Active The system, self-guided.

The full Cut Through Clarity system on your own terms. Daily prompts, exercises, and protected-week tools on the device you already use. Build your One-Page Clarity Plan and keep it alive with daily check-ins, energy audits, and goal tracking. Work through it entirely at your own pace.

Start free for 14 days. No credit card required. Then $14.95/month or $69.95/year.

Join CTC Active

The 90-Day Reset 1:1 coaching. Focused on 90 days.

Ten hours back in your first 30 days. We find the time disappearing into low-value work and friction, then you choose where it goes. Training. Dinner with your family. Seeing your mates.

90-Minute Life Reset Session · Weekly 30-minute private coaching · The full six-step system and your One-Page Clarity Plan · One month of CTC Active

If you do the work and we don't unlock those 10 hours in your first 30 days, you get a full refund. Or I keep working with you for free until we do.

$1,500 AUD · 90 days · No lock-in

Apply for the 90-Day Reset

1:1 Private Coaching with Dan My highest level of personal support.

One hour with me, every week, for twelve months. Full installation of the Cut Through Clarity system, personal and professional alignment, and daily accountability through CTC Active. This is the deepest, most personal way to work together and spots are limited each quarter, so we make sure we're the right fit.

By application only · $8,000 upfront or 12 × $800/month

Apply for 1:1 Coaching

For your leadership team Cut Through Corporate Leadership Workshop

A half or full-day working session where I take your leadership team through every step of the system, in one sitting. Not a keynote. Not a webinar. Your leaders work. They map their own week and make real decisions about it while you're in the building. Each one walks out holding their own One-Page Clarity Plan, written in their own hand, plus the full CTC workbook...and a week they've actually redesigned, not one they inherited.

Up to 10 leaders · Online: $2,500 AUD · Half day in person: $3,500 AUD · Full day in person: $5,000 AUD

In-person workshops plus travel expenses (flights and accommodation where required).

Book a Workshop for Your Team

Not sure where to start? Start here.

The Energy Audit takes 10 minutes and gives you a clear picture of where your time and energy actually go across the zones that matter most, personally and professionally. No pitch. Just clarity on where you are right now.

Want to start with what drives you? Find your 3 personal and 3 professional drivers with the free Core Drivers tool.

Take the Free Energy Audit

The Weekly Cut

Every Saturday, a short note from me...what I learned this week, and what it might mean for you.

Each week I sit down and write you a simple summary of my week: what I worked on, what I learned, the ideas worth passing on. Some weeks it's about leadership. Some weeks it's about energy, focus, or staying clear under pressure. Always honest, always practical.

No spam. No funnels. No daily emails. Just one note from me, once a week.

If you want a regular dose of clarity to start your weekend, this is it.

Cut Through Clarity Blog

How to Prioritise When Everything Is a Priority

Sep 29, 2026

How to Switch Off From Work When You Get Home

Sep 20, 2026

Where I coach

I live and work on the Gold Coast. I coach in person across the Gold Coast, Brisbane, Tweed Heads and the Sunshine Coast, and online with leaders anywhere in Australia.

Leadership coaching Gold Coast · Leadership coaching Brisbane · Leadership coaching Sydney · Leadership coaching Melbourne