Helping Leaders Unlock Their Full Potential With Cut Through Clarity
About Dan Richards
I’ve lived the entrepreneurial journey from every angle.
From climbing the corporate ladder at Coca-Cola to building my own multi-million-dollar brands from a side hustle, I know exactly what it takes to succeed and what it costs.
I’ve also learned the hardest lessons in the toughest moments, including the day I had to put my business into administration.
That experience reshaped everything I thought I knew about leadership, resilience, and what truly matters.
Today, my mission is simple to help leaders avoid the mistakes I made and become the healthiest, most present, most aligned versions of themselves.
I bring the real-world experience the wins, the losses, and the hard-won wisdom to help you cut through the noise and navigate your own journey with clarity, confidence, and purpose.
Experience
Dan's Journey...
Dan's Journey...
The Foundation
My work ethic was forged in Blacktown, NSW, where I learned the value of showing up and putting in the work. This foundation of grit and determination became the fuel for everything that followed.
The Corporate Climb
At Coca-Cola, I didn’t just meet targets—I learned how to lead teams. I became their youngest District Sales Manager of the Year, not through genius, but by doing the opposite of what most managers do. I learned the power of true leadership.
The Entrepreneurial Leap
I took that experience and built my own multi-million dollar brand, D-STILL, from a side hustle. My journey included everything from importing products from China and securing trademarks to fitting out my own warehouse. It was a masterclass in building a business from scratch.
The Success and The Loss
This chapter of my life taught me that leadership isn't just about strategy; it's about resilience. After the tragic passing of my business partner, I was forced to face a new reality. My decision to put the company into voluntary administration was the hardest lesson of all, teaching me more about courage and clarity than any success ever could.
The Phoenix Chapter: My Purpose Today
Now, I use those hard-won lessons to serve as your partner. I know the feeling of burning the candle at both ends, the weight of responsibility, and the guilt of not being present. As your coach, my purpose is to help you remove the noise, regain your clarity, and build a business that not only thrives but also supports a life you're proud of.
What I Believe
Strategy without clarity is just noise. A clear vision is the foundation of high performance.
Accountability without empowerment is just micromanagement. True ownership comes from trust.
Leadership without vulnerability is just acting. Authentic connection is the key to inspiring others.
Success without purpose is just empty. The goal isn't just to win, but to build a life and a business that matters.
Ready to find your clarity?
You've read my story, now let's talk about yours. Fill out the form below to begin a conversation about your biggest challenges.